Why Cloud Technology Isn’t Hot Air

by Thom Watkins Vice President, Cox Business

Evolving during this “new normal” has taught us that change can happen overnight. Businesses that remain agile and can pivot successfully are the ones that are thriving. It’s no longer enough to rely on storefronts as your only source of income. Nor can you expect employees to always pop by a physical office space to ask a question or forward a call to the sales team. But with an eye towards innovation, you can future-proof your business and I’ll give you a hint, it starts with the cloud.

Here are five ways cloud technology can help your business thrive today and tomorrow:

Support Remote Work

According to the Pew Research Center, 59% of employed adults in the US are currently working from home. Even with workplaces opening, the majority of employees working from home say it’s by choice. In order for your business to meet that demand, you need flexible solutions at your fingertips. With cloud software and storage, your staff can share files and collaborate online easily from any location and on any device.

Enable Remote IT Management

As your business grows and your customer base expands nationally or globally, you need constant and consistent IT oversight. With managed IT services from Cox Business, you’re no longer tied to your work 24/7. We offer monitoring dashboards that allow you to see what’s going on with your systems from anywhere and on any device. That means you can enjoy time away from the office with peace of mind knowing your network is still accessible but more importantly, secure.

Mitigate Security Risks

As data breaches and cyber-attacks become more prevalent, you need to protect your data and your customers’ data. Fortunately, cloud technologies provide different security levels, depending on your data, industry, and business requirements. Leveraging cloud storage and backup solutions will ensure you’re safeguarding your business against any malicious activity. And, with Cox Business Cloud Solutions, you can customize and scale services to fit your needs at any time.

Build IT Resiliency into Business Operations

Resilience is the key to future-proofing your business. In addition to financial and operational resilience, you also need to look at your IT resilience. Cloud computing supports this by reducing risk from disruption and making it easier to recoup after a disaster. In addition, enlisting cloud services as part of your digital transformation strategy makes your company more flexible while giving the right employees access to data.

Attract and Retain Talent and Clients

You need to hire the right people to ensure business success – and you want them to stay. The cloud gives your teams access to the information they need to be productive while building efficiency. And it demonstrates to your employees that your company is forward-thinking and innovative, all of which help you attract a high-quality and tech-savvy workforce.

Any successful business also needs customers and clients. As consumer behaviors change, your company must also evolve while continuously identifying and addressing new pain points. With cloud technologies, your team can oversee customer care, connect clients to the right people, and quickly resolve problems. Happy clients are loyal clients.

Learn more about our managed cloud services at CoxBusiness.com/cloud.

As vice president of Cox Business in Virginia, Thom and his team are here to help your business succeed by understanding your business needs and guiding you at every step, from choosing and installing services to ongoing maintenance and support. See what Cox Business can do for you and your business at www.coxbusiness.com.

Leave a Comment