Samsung wants to save the world (with or without your help)

If you want them, you can buy eco-friendly versions of whatever you’re looking for. Renewable rugs? Check. Ecofriendly underwear? It’s under there. Planet-friendly foods, furniture, and footwear are everywhere, and that goes double for the consumer electronics space. You can get green headphones, renewable smartphones, and energy sipping laptops that ensure you leave the smallest possible footprint on the environment.

But you don’t really want them, do you? The Global Sustainability Study 2021, conducted by the Simon-Kucher & Partners consultancy, polled over 10,000 people from around the globe. It found that while 85 percent of people indicate that they have shifted their purchase behavior towards being more sustainable in the past five years, just 34 percent are willing to pay more for sustainable products. (It’s a start, I suppose.)

85 percent of people say they have shifted their purchase behavior towards more sustainable goods, but just 34 percent are willing to pay more for them.

The Global Sustainability Study 2021

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