Robotics Group Launches in the US With Barack Obama’s Former Assistant Defense Secretary

In a move to mitigate global risks to the US manufacturing sector, former assistant secretary of defense Hon. Andy Weber joins fast-growing global company group in robotics, Gain & Co and HowToRobot, as they set up office in the US

CHICAGO – March 24, 2022 – (


2021 set a record for robot sales in the US To support the accelerating trend of automation, robotics companies Gain & Co and HowToRobot have launched operations in the US aiming to bolster a declining manufacturing sector.

“US manufacturing is heavily impacted by several global issues while facing declining labor productivity1. Automation is already a key ingredient to turn this around – and it will be so even more in the coming years, “says Søren Peters, Group CEO of HowToRobot and Gain & Co.

Joining the robotics group as a board advisor is Hon. Andy Weber, President Obama’s former assistant secretary of defense. Utilizing his expertise of countering global threats, he’ll help Gain & Co and HowToRobot mitigate global risks to the US manufacturing sector caused by labor shortages, supply chain issues, the pandemic and geopolitical instability with the war in Ukraine being the latest example.

“We’re dealing with a geopolitical catastrophe exacerbated first by Covid and now with the war in Ukraine, and it has exposed the vulnerability in the US to supply chain disruption,” says Mr. Weber.

“We’ve realized we’ve been too reliant on countries like China and that we need a new effort for reshoring and rebuilding our manufacturing capacity. I’m excited about what automation can do to rebuild that,” Mr. Weber says.

The robotics group supports North American and European manufacturing companies in transforming their operations with robot automation. In less than five years, the two companies have established themselves as the main intermediary between robot buyers and sellers globally. As a board member, Mr. Weber will help lead the expansion of Gain & Co and HowToRobot in the US, with companies opening an office in Chicago and launching a recruitment drive across the country.

“The US manufacturing sector has the potential to become a world leader in robot adoption. Automation not only helps increase overall productivity and accelerate the trend towards further reshoring of US manufacturing. It also creates better jobs and attract younger generations to the industry,” he says. Søren Peters.

Robotics group aims to remove barriers to robot adoption

While most manufacturers have acknowledged the need for automation, mainstream adoption is still slow. Both Gain & Co and HowToRobot is changing that by removing some of the most common barriers to further robot adoption.

“Lack of knowledge is what is currently keeping most manufacturers away from bringing in robot technology and automating. Being 100% vendor-independent and not directly selling any robots, we provide customers with the objective advice needed to succeed,” says Søren Peters.

Gain & Co is a consultancy specializing in helping businesses take a strategic approach to automation, map out their potential and find the right solution – regardless of vendor. HowToRobot provides the world’s largest matchmaking platform for robot buyers and sellers, increasing options and driving down costs for manufacturers worldwide.

Facts: HowToRobot and Gain & Co

  • Sister companies, founded in Denmark. Gain & Co was founded in 2017, HowToRobot in 2020.
  • Gain & Co clients include top tier manufacturers and food & beverage companies, including several Fortune 500 companies, in North America, the United Kingdom, and Northern Europe. HowToRobot serves small- and medium-sized businesses globally.
  • The group is currently headquartered in Copenhagen (Denmark) and has offices in Chicago (US), London (UK), and Odense (Denmark).
  • Combined, both companies employ 50 people and plan to double staff count in 2022.

1 Labor productivity in the manufacturing sector increased by 41.38% from 2001-2010 but declined by 5.39% from 2011-2020. Source: US Bureau of Labor Statistics.

For interviews and further information, contact:

Elías Lundström, Corporate Communication & Public Affairs
HowToRobot and Gain & Co / +45 53 27 26 73

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Robotics Group Launches in the US With Barack Obama’s Former Assistant Defense Secretary

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