Oura might be the biggest name in smart rings, but it’s got competition at CES 2022

So far, Oura is the only company that’s really established a fingerhold in the smart ring market, but at CES 2022 we saw a few ambitious competitors, including startup Movano, which plans to beat Oura on both price and features.

Smart rings are notoriously tricky to get right, as the Logbar Ring, Amazon Echo Loop, and Ringly proved. If none of those names sound familiar, it’s because none of them quite struck the right balance of style, features, and price to earn a place on customers’ hands.

At CES, Movano showed off a smart ring that tracks all the same metrics as the third-generation Oura, including sleep, heart rate, heart rate variability, respiration, temperature, blood oxygen, steps, and calories – with plenty more features in the pipeline too.

(Image credit: Movano)

Movano hasn’t revealed how much the ring will cost, but the company told CNET that it would be cheaper than the Oura 3, which costs $ 299 (about £ 230 / AU $ 420). The company is currently awaiting FDA approval for its sensors, but assuming everything gets the green light, the ring is expected to go on sale later this year.

Clinical testing

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