Oppo wants to be a genuine alternative in the ‘brand-conscious’ UK market

Oppo may not be as familiar to British consumers as Apple and Samsung, or even Huawei, but its status as the world’s fourth largest smartphone manufacturer demands respect. According to Gartner, the Chinese manufacturer has a global market share of 10.2%, boosted by an astonishing growth rate of 42.4%

Like its compatriots Vivo and Xiaomi, Oppo has traditionally been boosted by strong demand in its homeland and other parts of Asia thanks to affordable, feature packed handsets. Western Europe was the logical next step in the pursuit of growth.

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