No, Apple isn’t gearing up to buy Platoon

It’s been a rough few months for Peloton, and we’re starting to hear rumors that Apple might be interested in buying the ailing company and working its on-demand workouts into Apple Fitness Plus. I don’t see that happening any time soon, though – it’s just not the right fit.

First, there’s the brand itself. Although its reputation has taken a beating in recent months, Peloton has always been aspirational. While the digital-only membership costs around the same as most workout subscription plans, the bike has always been the main draw – and it’s a pricey status symbol. The Peloton Bike starts at $ 1,895 / £ 1,750, while the flashier Bike Plus starts at $ 2,495 / £ 2,295 – and that’s before you add in the monthly payment necessary to access the fun live workout classes led by bright-eyed, bushy-tailed instructors.

You could get a great workout on a regular spin bike in front of your TV, but you wouldn’t catch Miley Cyrus or Venus Williams showing off their Sunny studio cycle on Instagram. Peloton is a name synonymous with stylish young people working out in open-plan suburban homes and chic loft apartments.

Apple is focusing on activities like running and walking, which have a lower barrier to entry than spinning (Image credit: Apple)

Apple, by contrast, isn’t quite so exclusive. Yes, a 1TB iPhone 13 Pro Max costs as much as a Peloton Bike, but there are also much more affordable devices like the iPhone SE for those of us on a modest budget. The Apple Watch 7 is moderately priced as well; you don’t have to be Mr Big to join the club.

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