It’s not just Intel vs. Microsoft! The most savage, disrespectful tech ads in recent months

Apple threw a grove of trees – forget shade – at Microsoft during its “Get a Mac” ad campaign that launched in 2006. Microsoft had to endure being trolled by the MacBook maker (who used actor Justin Long as a pawn) for being a dorky, out-of-touch , clumsy PC company that only excels – pun unintended – at making spreadsheet software.

In late March, Long reappeared on the laptop ad scene, but this time, he came back to disparage Apple in an Intel commercial. Traitor! Intel, perhaps suffering from a bad case of sour grapes after Apple ditched its CPUs, roasted M1-powered MacBooks to the pits of hell for being boring ol ‘traditional clamshell laptops that can’t rotate like the Dell XPS 13 2-in-1 nor offer dual touchscreen displays like the Asus ZenBook Duo.

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