How to get your brand ready for Web3 before your tech is

The opportunity is huge. The chance to build a vision of the web that is firmly in the hands of the people who use it every day. Web3 comes with a large amount of optimism for new use cases, new approaches, and new experiences. And the journey is well underway to delve into the retelling of the internet’s story that goes beyond 2022.

Let’s look at the metaverse, for example. Immersive virtual worlds built on Web3 frameworks may seem like a far-off pipe dream for many. However, 17% of businesses (opens in new tab) in the computer and IT sector worldwide have already invested in the metaverse (opens in new tab) as of March 2022. In the education sector, that number is 12%.

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