Future-proofing charities through digital transformation

With the majority of companies working from home, donors moving online and services delivered virtually, the charity sector had no choice but to embrace digital transformation during the COVID-19 pandemic. As we continue to navigate the ‘new normal’, the importance of digital best practices has never been more evident in the not for profit sector. In fact, according to Blackbaud, two in five charity organizations stated that they planned to begin post-COVID digital transformation projects, after 87% said technology had helped them navigate the pandemic. What’s more, two-thirds claimed that their business had plans to invest further in the future.

Whilst this digital transformation started out as a necessity, many charities are realizing huge benefits from the shift. This includes increased fundraising efforts, improved services, expanded trust and transparency, enhanced marketing and communications, and support for the day-to-day operations of in-house charity teams. With that in mind, it’s vital for businesses in the not for profit sector to continue building on these successes, keeping up a digital momentum and adapting to meet the demands of the future.

Embracing digital transformation

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