Exclusive: How Samsung is rethinking appliance design with a pink fridge and morning blue stove

In the tech world, products and design are often inseparable. Think tangerine, lime, and fuchsia iMacs, think must-have Motorola Razrs, think anything by Bang & Olufsen. For these products, form only sorta followed function – it was also frivolous and fanciful. But when it comes to the appliances in our world, there’s rarely fun in their function. Most refrigerators, dishwashers, and dryers are boring rectangles, and the move to stainless steel hasn’t liven up most kitchens. But why?

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