Cart.com, an eCommerce company that helps companies scale their operations, has acquired DataFeedWatch, a data feed management solution provider, a press release said Thursday (March 17).
Brands using Cart.com will be able to list products directly with thousands of marketplaces and online channels worldwide.
The release said it has become more important for merchants to have an omnichannel presence. Cart.com and DataFeedWatch’s partnership will help brands increase their sales on various sites.
DataFeedWatch is based in California and works in digital commerce in 60 countries and over 17,000 online shops across 2,000-plus shopping channels, according to the report.
DataFeedWatch employees will join Cart.com, and DataFeedWatch’s founder and CEO Jacques van der Wilt will join the executive team.
“DataFeedWatch is the industry leader when it comes to data feed management, and they share our commitment to giving merchants of all sizes access to powerful, efficient and scalable eCommerce technologies,” said Michael Svatek, Cart.com’s chief innovation officer.
He touted benefits including “customizable automation, powerful optimization tools, and game-changing product-level analytics.”
Meanwhile, Van der Wilt said DataFeedWatch delivers “everything online retailers need to reach their potential on any sales channel,” and added that Carts.com could help achieve more of that.
He said it will give companies “the frictionless, one-stop support system they need to realize their full potential.”
Read more: Cart.com Adds FB Flurry for Next-Day US Delivery
PYMNTS wrote that Cart.com also recently acquired FB Flurry, which will bolster its marketing services and add increased marketing services, fast-growing fulfillment, customer service and operational capabilities.
FB Flurry distributes tens of millions of product units per year from four fulfillment centers in Texas, Utah and New Jersey.