Earlier this week, the news that BlackBerry devices would essentially stop working led to an outpouring of nostalgia – not just in the mobile industry, but in the wider world.
It’s rare that the shutdown of an aging, largely abandoned technology service (in this case BlackBerry Internet Service (BIS)) should be the subject of newspaper headlines, television reports, and discussions on social media, but the response demonstrated the strength of feeling for BlackBerry’s iconic devices.
BBC Radio 1 even made a point of playing a song by Swedish House Mafia and Tinie Tempah that referenced a ‘Bold BB’, itself evidence of the crossover appeal of mobile phones that were orgiianlly designed for executives and office workers.
The fact the devices were designed for business users only elevated their appeal, while the associated price tag made them aspirational items in the late 2000s, but BlackBerrys were the first evidence fir many people that mobile phones could be more than just for making calls and sending texts.
BlackBerry offered email, instant messaging, and physical keyboards – capabilities that had previously been limited to PCs. And, what’s more, BIS allowed for unlimited data consumption at a time when data plans were often not included in usual contracts. BlackBerrys offered an attractive cocktail of functionality and prestige.
Many of the retrospectives have examined the impact of BlackBerry devices in the same way that the industry might reflect other iconic mobile phones like the Nokia 3310, the Motorola RAZR, or the original iPhone.
However, BlackBerry’s impact on mobility and the enterprise IT world goes much further. Its software and security capabilities, its contributions to industry-standard patents, and its device innovation are still relevant today.
BlackBerry started life as Research in Motion (RIM) in 1984 when two engineering students, Mike Lazaridis and Douglas Fregin, set up a company in Waterloo in the Canadian province of Ontario. RIM quickly made a name for itself in the fields of wireless connectivity and electronic messaging, creating the world’s first two-way pager, devices that could access corporate email, and, eventually, a smartphone.
Two decades of technological development, three generations of mobile connectivity, and one pandemic later mean we’re all accustomed to flexible working. But the ability to access email securely from any location and respond using a QWERTY keyboard rather than an alphanumeric pad, was truly revolutionary for businesspeople at the turn of the century.
In an era of IT still dominated by desktops and perimeter-based security, even for those with access to laptops, the behind-the-scenes capabilities of BlackBerry Enterprise Server (BES) made this all possible. BES could manage devices, authenticate users, and secure the transmission of data beyond the confines of the office meaning the new freedoms did not come at the expense of security.
The functionality, design, and price tag made BlackBerry a highly desirable device and one that had consumer appeal. RIM responded by ensuring its latest devices had integrated cameras and by updating the BlackBerry OS several times over its lifespan. BlackBerry Messenger (BBM) became one of the key selling points for its unlimited messaging and media features that went beyond that of SMS. Indeed, BBM PINs were once viewed as a status symbol.
Even when Apple and Google readied the first iPhone and Android devices in 2007, BlackBerry showed no signs of stopping, increasing sales and market share. As late as 2011, a four-day outage of BlackBerry’s infrastructure that saw BBM taken offline was worldwide news. The company was clinging on, but the signs of decline were becoming apparent. BlackBerry OS was designed for an earlier era of mobile, one of which relied on more primitive hardware and networking standards. As mobile technology became more advanced and cellular networks more capable in the 4G era, the BlackBerry OS and its devices were increasingly outdated.
Attempts to stay competitive in the market proved futile. The touchscreen BlackBerry Storm was a flop and although BlackBerry 10 was well-received by critics, it was repeatedly delayed and arrived far too late in 2013. In a mobile world increasingly dictated by app ecosystems, BlackBerry simply lacked the critical mass to sustain developer interest. .
In 2013, BlackBerry had reached its peak of 85 million subscribers, with many businesses still valuing its security and management capabilities. However, consumers were drifting away, while many employees now wanted to use the same technology at work as they did in the personal lives, resenting many of the shortcomings of BlackBerry handset and the restrictions imposed by IT.
Apple, Samsung and Google slowly eroded BlackBerry’s security advantage and the rise of the Bring Your Own Device (BYOD) trend were arguably the final nails in the company’s device ambition coffin.
A name change (from RIM to BlackBerry), lay-offs and a shift in focus from handsets to services followed. The pain of downsizing has given way to a smaller, more focused and financially-secure organization that continues to serve the industry and maximize the value of its patent portfolio. The company did release some new devices to serve its die-hard fanbase before deciding to call it a day in 2016. The only BlackBerry devices sold since then have been made by third parties under license.
It is tempting to fantasize about what might have happened had BlackBerry 10 come out a few years earlier or if BBM had gone cross-platform before Facebook and WhatsApp cornered the market for mobile messaging. But the switch-off of the company’s mobile infrastructure is a time to celebrate BlackBerry’s legacy in mobility. It helped drive the convergence between the mobile and IT industries, laid some of the foundations for flexible working, and forced other vendors to follow suit.
Parallels with Nokia are obvious and just as the Finnish firm has moved onto telecommunications infrastructure, BlackBerry is working on security and management platforms for a mobile-driven world of IT that also includes emerging fields like the Internet of Things (IoT) and connected cars.
The worlds of business mobility and BlackBerry itself have both moved on to new pastures and an important chapter in the history of the industry has ended.