review | TechRadar (opens in new tab) is a freemium task management platform founded in 2011 by a trio of entrepreneurs, Omer Perchik, Yoni Lindenfeld, and Itay Kahana. The company has offices in Tel Aviv, Israel, and San Francisco, USA. Before launching, the three entrepreneurs launched a simpler version of the app for Android named Taskos.

When it launched in November 2011, was an instant hit. The app reached 500,000 downloads within 30 days and crossed over 7 million users within two years. By 2020, it had over 30 million users, a remarkable number for a task management app.

We sought to see for ourselves why tens of millions of users think is the best to-do list app.

(Image credit: Plans and Pricing

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